Rodney Mallari — Chief Operating Officer, Multibrain

I build intelligent
organizations.

Operating systems where human judgment and AI share the work — with accountability built into every layer.

›Fifteen years turning strategy into systems that ship.
See the work → The 15-year arc →
Enterprises whose platforms I've helped build & operate
Warner Bros.DiscoveryUSANAFIAPampered ChefThermomixBoisset CollectionTupperwareJostensAvonRodan + FieldsDSA
Fifteen years, measured
Global reach
0Countries served
0Languages supported
Outcomes
0
Client revenue supported
Tenure
0Years of experience
Leadership
0Team members led
Adoption
0Users, one field platform
Events
0Live event attendees
Products
0Native mobile apps
Platform
0Enterprise assets managed
Ownership
0Operating budget managed
Trust
SOC 2 Type 1GDPR
Security & governance
Career journey

One transformation, seen from every seat

I helped turn Multibrain from a marketing platform into an AI-native software company — and I've operated across nearly every function that made it happen. Expand any role to see the responsibilities, products, and results.

  1. Responsibilities
    • Client acquisition and onboarding for an early-stage SaaS
    • Account management and relationship ownership
    • Translating client needs into product feedback
    Major accomplishments
    • Signed, managed, and onboarded the first 15+ B2B clients
    • Established the onboarding motion that supported rapid early growth
    Products

    Multibrain's first commercial SaaS offering.

    Skills gained
    Enterprise salesClient successSaaS GTM
    15+first B2B clients0→1onboarding motion
    Onboarding playbook — available on request
  2. Responsibilities
    • Building the responsive frontend for the initial SaaS launch
    • Post-scheduling tools and analytics dashboards
    • Reusable template system
    Major accomplishments
    • Shipped the MVP that took the platform to market
    • Delivered scheduling and analytics used by early enterprise clients
    Products

    Multibrain SaaS MVP — templates, scheduling, dashboards.

    Skills gained
    Frontend engineeringProduct buildUX
    MVPto public launch3core tools shipped
    MVP screenshots — available on request
  3. Responsibilities
    • Product strategy, roadmap, and UX direction
    • Introducing Agile and customer-centric design processes
    • Modernizing the platform architecture
    Major accomplishments
    • Improved asset search, social calendar, and publishing logic from enterprise usage insights
    • Established data-informed product management as a discipline
    Products

    Next-generation Multibrain platform features.

    Skills gained
    Product managementAgileUX research
    Agiletransformation led3core systems reworked
    Product roadmap & PRD — available on request
  4. Responsibilities
    • Operations, workflow tooling, and platform scaling
    • Enterprise digital asset management
    • Early BAM concept, prototyping, and mobile UX
    Major accomplishments
    • Scaled a digital asset platform to 20,000+ branded assets
    • Integrated JIRA, Trello, and Asana to cut creative queue times by 60%
    • Supported early BAM conceptualization and prototype testing
    Products

    Enterprise DAM platform · BAM prototype.

    Skills gained
    OperationsProcess engineeringPlatform scaling
    20K+branded assets60%queue-time reduction
    DAM architecture diagram — available on request
  5. Responsibilities
    • Enterprise operations across Product, Engineering, AI, Customer Success, Marketing, Legal, and Creative
    • 35+ cross-functional team members and a $3M+ operating budget
    • Company-wide strategy, execution, and organizational scaling
    Major accomplishments
    • Co-led the evolution from SaaS marketing platform to AI-native enterprise software
    • Launched BAM and helped implement REACH
    • Scaled infrastructure to 30+ countries and 19+ languages
    • Drove SOC 2 Type 1 and GDPR readiness
    • Produced DSA Social Media Day — 11,000+ attendees, $250K+ sponsorship
    Products built

    Multibrain platform · BAM · REACH · 3 native mobile apps.

    Skills gained
    Executive leadershipAI strategyAgentic AIOrg designAI governance
    $750M+client revenue supported+225%global adoption40%faster onboarding30%YoY mobile DAU
    REACH workflow & operating model — available on request
Featured work

Executive case studies

Not cards — full case studies. Problem, role, architecture, leadership decisions, and measured impact. Expand any project to read the full story.

REACH platform dashboardFlagship · FIA + Harvard HDSI 2026

REACH — where sessions become governed knowledge

Helped implement · AI content-intelligence platform

One approved input powers six specialized agents in parallel. A consistency agent cross-checks every output; nothing publishes until a human approves.

6+assets / session10×faster production100%sessions actioned
Business problem

Most conference-session value was abandoned after every event — 60+ hours of manual editorial work per cycle, ~1 asset per session, and no formal handoff from events to editorial. Most sessions were never actioned.

Context

The Futures Industry Association runs 20+ global events a year generating hours of high-value expert content that historically never scaled. Presented as a case study at Harvard HDSI 2026.

My role

Helped implement REACH end-to-end — contributing to its agent workflows, rollout, and the governance model that keeps humans in the loop.

Challenges

Generating editorial-quality content at scale without sacrificing accuracy, brand voice, or accountability — and keeping a human meaningfully in control of every publication.

The solution

An AI content-intelligence platform: one approved, locked transcript powers six specialized agents (summary, article, social, FAQ, chapters, insights) generating in parallel. A consistency agent cross-checks all outputs against each other and the source before an editor ever sees them. A human review gate approves everything before distribution.

Architecture
Svelte + InertiaLaravel · PostgreSQL · RedisClaude via Prism + LarAgentAssemblyAIFFmpegAWS S3 + CloudFront
Leadership decisions

Treated orchestration design as governance design — human accountability at every consequential decision, transparency through traceability, compliance as infrastructure, and proportional autonomy where agents earn trust over time.

Business impact

From ~1 asset/session to 6+; from 60+ manual hours to a draft package in minutes; from most sessions abandoned to every session actioned — driving sponsor ROI, member loyalty, and industry authority.

Lessons learned

REACH is not a faster version of the old workflow — it's a new system of reasoning and execution with accountability built into every layer.

REACH case study & architecture — available on request
Case study · 2026
BAM field platformMobile platform · iOS + Android

BAM — brand content in every hand

Co-founded & launched · Boisset · Thermomix · Pampered Chef

A mobile-first platform putting on-brand content, personalization, and one-tap publishing into the hands of tens of thousands of field sellers.

31K+users, one client2.8M+shares
Business problem

Enterprise field sellers rarely have on-brand, personalized, shareable content when and where they need it — most brand content sits in folders and never gets used.

My role

Co-founded and launched BAM; led product direction and the operating model behind adoption.

The solution

A mobile-first content and social-distribution platform — media center, guided content creation, automated personalization, scheduling, and publishing across major networks.

Business impact

Pampered Chef: 31,000+ users, 996,000+ posts published, 2.8M+ shares. Deployed across Thermomix (UK/IRE) and Boisset (30+ wineries, two continents). 30% YoY growth in daily active users.

Lessons learned

Adoption is an operating problem, not a feature problem — enablement, localization, and guided workflows drive usage more than any single feature.

App screens & platform one-pagers — available on request
2017 – present
DSA Social Media DayEnterprise event

DSA Social Media Day

Produced · 18 member companies

A virtual enterprise event uniting the direct-selling industry — produced end-to-end, from format and compliance to distribution.

11K+registrants47K+page views4,086hrs watch time$250K+sponsorship
Context

An industry-wide virtual event for the Direct Selling Association, combining compliance guidance with social-media best practices for member companies' field forces.

My role

Produced the event and the delivery system — custom viewing sites, branded assets, and on-demand distribution.

Business impact

18 participating companies, 11,460 registrants, 47,000+ page views, and 4,086 hours of watch time — with 4.6/5 satisfaction and $250K+ in sponsorship revenue.

The feedback

"Relevant, compelling content and a show flow that was genuinely entertaining." — VP of Marketing, 4Life.

Highlight spread · PDFResults report · PDF
Event
Enterprise platformOperated at scale

Enterprise scale & trust

SOC 2 · GDPR · Global rollout

The operating maturity that lets a global platform be trusted: security posture, compliance, localization, and adoption engineered to scale.

40%faster onboarding+225%adoption
The challenge

Scaling a platform across 30+ countries without losing security, compliance, or adoption as headcount stayed flat.

My role

Drove SOC 2 Type 1, GDPR readiness, and security posture (Vanta, Intercom, AWS), plus the localization and enablement systems behind adoption.

Business impact

30+ countries and 19+ languages; onboarding time cut 40%; global adoption up 225% — scaling without proportional headcount.

Lessons learned

Trust is infrastructure. Compliance and security aren't afterthoughts — they're what make scale possible.

Compliance & localization overview — available on request
Ongoing
Executive impact

Measured, not claimed

The results behind the roles — the numbers a board or recruiter is actually looking for.

Operational impact
Efficiency and adoption gains delivered as COO.
Faster onboarding40%
Scalable documentation, knowledge systems, and AI-assisted support.
Faster creative turnaround60%
Workflow tooling integrated across JIRA, Trello, and Asana.
Mobile DAU growth, YoY+30%
Sustained across three native iOS + Android apps.
Event satisfaction4.6/5
DSA Social Media Day — 11,000+ registrants across 18 companies.
◆Enterprise security hardened to SOC 2 Type 1 and GDPR readiness, with Vanta continuous monitoring.
+225%

Global adoption growth via localization and enablement systems.

$750M+

Client-attributed revenue supported through activation and enterprise strategy.

11K+

Attendees at a single produced event — 18 companies, 4,086 hours watched.

30+countries reached
19+languages supported
3native mobile apps
$250K+sponsorship revenue
20K+enterprise assets
2.8M+content shares
Rodney Mallari — Chief Operating Officer, Multibrain

Ideas inspire. Systems endure.

Multibrain strategy session, Los Angeles
In their words

The people who’ve seen the work.

LinkedIn recommendations from managers, teammates, and direct reports across fifteen years.

“Rodney has this rare ability to bring clarity when things feel messy. He moves so easily between big-picture strategy and day-to-day execution — talking roadmap with execs, then five minutes later deep in a workflow diagram with the team. If you’re looking for someone who can scale teams, build real systems, and lead with both heart and brains, Rodney’s that guy.”
Dan Paolo C. BiagB2B Sales Account ExecutiveReported to Rodney · 10+ yrs
“Rodney is an incredibly creative and smart person. I continuously learned from working with him across five years — whether it’s design, technology, processes, or more. I could not recommend him more strongly for any company; he would be an asset to any team.”
Ian AckerMarketing Strategy & ContentReported to Rodney · 5 yrs
“He is incredibly knowledgeable, a true professional, and always willing to lend a hand whenever needed. Rodney is an A+ individual — one of a kind. Anyone would be lucky to have him on their team.”
Davi PessoaDigital Marketing Specialist · MBARodney’s team · Multibrain
“Rodney is so versatile and so enthusiastic. He seems to know everything about design and development — and if he doesn’t, rest assured he will learn it. Working with Rodney has always been an absolute charm: easygoing personality, tireless work ethic, and clear, concise communication.”
Andy KahnSoftware EngineerManaged Rodney
“Armed with an impressive array of tools and a meticulously analytical mind, he finds the most effective way to knock out complex projects. Perhaps the simplest way to explain Rodney: a one-man army.”
Alec H.Web Development · MultibrainTeammate
Selected enterprise clients

The work behind the logos

Not a wall of marks — what the challenge was, what got built, and what changed.

FIA
Financial association · Futures industry
Challenge
20+ global events a year generating high-value content that never scaled.
Built
REACH — an AI content + intelligence network.
My role
Helped implement and roll out.
Outcome
Every session becomes governed, multi-format content — 6+ assets each.
Pampered Chef
Direct sales · Consumer products
Challenge
Thousands of consultants needing on-brand, shareable content.
Built
Marketing Kitchen — content + social system on BAM.
My role
Product & operations leadership.
Outcome
31,000+ users · 996,000+ posts · 2.8M+ shares.
Thermomix
Consumer products · Vorwerk
Challenge
Empower advisors with content and tools across markets and languages.
Built
Personalized content + commerce platform with dynamic advisor pages.
My role
Platform delivery & localization.
Outcome
UK/IRE launch · 100,000+ recipes · 20+ languages.
Boisset Collection
Wine + spirits
Challenge
Connect distributors, retailers, and advisors across 30+ wineries, two continents.
Built
A custom media network — assets, press room, AI sommelier.
My role
Platform delivery.
Outcome
One on-brand, compliant network across the full portfolio.
Tupperware
Direct sales · Consumer products
Challenge
Activate a global field salesforce with consistent, on-brand content.
Built
Field enablement & content distribution.
My role
Platform & operations.
Outcome
1.73M+ posts since launch · 100K+ posts in 30 days · 14,554 community members.
Jostens
Education · Recognition
Challenge
Engage a large distributed network with branded, shareable content.
Built
Content & distribution system.
My role
Platform & operations.
Outcome
1,318 yearbook reps supported · 170+ posts in 30 days by top performers.
Avon
Beauty · Direct sales
Challenge
Equip a global beauty field with localized, on-brand content.
Built
Field content & social enablement.
My role
Platform & operations.
Outcome
8.3M+ posts since launch · 254K+ posts in 30 days · 32,224 community members.
Rodan + Fields
Beauty · Direct sales
Challenge
Give consultants ready-to-use, personalized content at scale.
Built
Content creation & distribution platform.
My role
Platform & operations.
Outcome
$483K new-customer revenue · 5× ROI · 38,800 new prospects acquired.
Executive artifacts

The work behind the work

Roadmaps, architectures, and operating systems — the artifacts that show how an executive actually thinks. A portfolio, not a gallery.

Product Roadmaps

Multi-quarter strategy across platform and AI initiatives.

Architecture Diagrams

Agentic AI systems, data flows, and integration maps.

SOWs & Proposals

Enterprise scoping and engagement documents.

REACH Workflow

The six-agent orchestration and human-in-the-loop model.

Multibrain Strategy

The SaaS-to-AI-native transformation thesis.

Product Mockups & UX

Native app flows and interface design across platforms.

Conference Systems

Live-event platforms, viewing sites, and distribution.

Presentation Decks

Executive and board-level strategy communication.

Internal Documentation

Knowledge systems and operating playbooks.

Rodney Mallari, Chief Operating Officer Rodney Mallari · COO
About

I build intelligent organizations — including the one I run.

Over fifteen years I helped transform Multibrain from a marketing platform into an AI-native enterprise software company — operating across product, engineering, operations, and the executive team. I've held nearly every seat I now lead, which is why I design operating models from the inside out rather than the whiteboard down.

My foundation is unusually human for a technology executive. At USC I earned degrees in Industrial & Organizational Psychology and Biomechanics / Kinesiology — Magna Cum Laude in both, as a Renaissance Scholar — and published research on how the two halves of the brain coordinate work under load. That question, how independent parts divide labor and stay accountable to each other, is exactly what I now design between people and intelligent machines.

That systems instinct shows up outside the office too. I'm a longtime Marine EMT and first responder for the City of Long Beach — high-stakes coordination under pressure — and I've served on the Board of Directors for UC Riverside's Design Thinking Executive Program, shaping curriculum on systems thinking, innovation, and digital strategy.

My work now sits where product strategy, organizational design, and AI meet: designing operating models where automation, human oversight, and governance combine to improve performance without sacrificing quality, transparency, or accountability. I don't believe AI replaces people — I build the systems that let them work as one.

AI strategyAgentic AIOperating-model designProduct strategyOrganizational scalingAI governanceEnterprise SaaS
University of Southern California
University of Southern CaliforniaB.A. Psychology & B.S. Kinesiology · Magna Cum Laude · Renaissance Scholar
Education

USC — I/O Psychology & Kinesiology (Magna Cum Laude); MBA coursework, Business Administration.

Recognition

USC Renaissance Scholar · Psi Chi National Honor Society · published cognitive-psychology research.

Résumé

The full record

Education, recognition, board service, and the range beyond the day job.

Education

MBA Coursework — Business Administration & Management
University of Southern California
2009 – 2011
B.A. — Industrial & Organizational Psychology
University of Southern California · Magna Cum Laude
2004 – 2008
B.S. — Biomechanics / Kinesiology
University of Southern California · Magna Cum Laude
2004 – 2008

Board & Advisory

UC Riverside
Board of Directors
UC Riverside — Design Thinking Executive Program. Built executive curriculum on design thinking, strategy, and operational innovation; guest lecturer.
2020 – 2023

Research & Distinction

USC
2008 USC Renaissance Scholar · Psi Chi National Honor Society
Published research
Interhemispheric collaboration during dual-task stimuli · trigger displaced aggression.

Certifications & Recognition

  • Meta Certified — Creative Strategy2023
  • Meta Certified — Community Management2022
  • SOC 2 Type 1 — AICPA2022
  • DSA Partnership Award2020
  • Web Summit — Top 100 Global Tech2016
  • Best Technology Show — BeLive2018
  • Featured on ESPN+ "Tryouts"2024

Additional Experience

Updog Films
Founder, FAA-Licensed Drone Operator — Updog Films
Aerial & branded media for UNILAD, Tourism Fiji, Airbnb, and the City of Long Beach.
2018 – 2021
City of Long Beach
Marine EMT / First Responder — City of Long Beach
Lifesaving operations across 5,300 acres of water. Featured on ESPN+ "Tryouts."
2004 – Present
USC
Cognitive Psychology Researcher — USC
Published research on interhemispheric collaboration and behavioral psychology.
2006 – 2008
Download résumé (PDF) ↓